Las contribuciones de una política de clúster para las empresas audiovisuales
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https://doi.org/10.22475/rebeca.v14n2.1324Palabras clave:
Industria audiovisual, Clústeres, Políticas públicas, Políticas de clusteresResumen
Los clústeres creativos y culturales son estructuras que aportan contribuciones socioeconómicas sustanciales en las sociedades posmodernas. Las organizaciones que forman parte de los clústeres acceden a conocimiento, establecen alianzas intersectoriales, se desarrollan, aumentan su capacidad de innovación, tienen mayor acceso a colaboraciones y maximizan su rentabilidad. Las relaciones se vuelven simbióticas y se crean formas de valor para múltiples partes interesadas, lo que mejora la calidad de las empresas y la región que rodea al clúster. Estas características los hacen atractivos para los responsables políticos, que pueden asignar recursos a las organizaciones creativas y culturales. En este contexto, los autores sostienen que, al reunir trabajos altamente especializados, globales e innovadores en los campos de la tecnología y la representación cultural, la industria audiovisual puede ser beneficiosa para las políticas de clústeres y beneficiarse de ellas. El presente documento tiene por objeto analizar cómo las políticas destinadas a la creación de clústeres pueden beneficiar a las empresas desde la perspectiva de la industria audiovisual. El análisis se basa en un estudio de caso en profundidad de una empresa audiovisual asociada al Cluster GameRS. Las proposiciones teóricas confirman que un clúster puede proporcionar a una empresa audiovisual formación y especialización, demanda estable, retención de empleados, colaboración, internacionalización y creación de redes. Se ofrecen sugerencias políticas destinadas a la formación y la sostenibilidad de los clústeres.
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