The complex archival, market and affective relationships in the practices of preservation and sharing of the Grupo Globo television archive: the case of the Globoplay platform

Abstract

The study aims to elucidate the complex archival, market and affective relationships in the face of Grupo Globo's television archive preservation and sharing practices. It starts from the premise that the television recollection does not include functions strictly linked to the archival value of its productions. Thus, the study is based on the exponential advance of video-on-demand technology in which the archival practice is also related to the market and affective value contained in the availability of the broadcaster's audiovisual works. Therefore, the object of analysis is the Globoplay streaming platform, responsible for making Grupo Globo's audiovisual collection public, such as the telenovelas that constitute the cultural history of Brazilian television. The study is outlined through a qualitative approach, in light of the theoretical-methodological precepts of the Case Study (YIN, 2015) based on interviews, journalistic materials, and other investigation sources. In addition to the archival function of the contents offered by Globoplay, the authors conclude that the archive performs multiple functions of different orders, such as the affective and market function, which are subordinated and guarantee its existence.